Buick's Popular Velite Concept Paved The Way For Current Product Design
DETROIT – “Restrained extravagance” were the words that described the landmark Buick Velite concept nearly four years ago and they still apply today. With a sweeping, stylized exterior and a globally influenced passenger compartment, the Velite – a four-seat convertible – continues to characterize Buick vehicles of today.The Velite’s design influence can be seen in current production vehicles in North America, including the new Enclave, Lucerne and LaCrosse. Cues such as the vertical waterfall grille, portholes, subtle use of chrome and other rich materials continue to influence Buick’s current product renaissance and growth into a premium, international brand.“With its classic proportions and timeless beauty, the Velite looks as fresh today as it did when it was originally introduced,” said Ed Welburn, vice president, GM Global Design. “It remains an excellent example of Buick’s design legacy.”Named for an elite class of quick-moving soldiers in Napoleon’s army, the Velite was designed at GM’s Advanced Studio in Warren, Mich., and assembled at renowned coachbuilder Stile Bertone’s studio in Italy. It has athletic proportions and an aggressive stance that emphasize a bold, contemporary design, with identifiable heritage cues worn with an international flair and understated elegance.
